CLIENT NEWS

Urban Adventures Companies' Media Launch

Bulldog PR handled the media launch for the grand opening celebration of Urban Adventures Companies' lifestyle complex at 1612 U Street, NW, which houses the flagship locations of VIDA Fitness, Bang Salon, Aura Spa, 901 Restaurant and the Penthouse Pool Club. More than 3,000 guests gathered for the over-the-top, colossal event where cable-suspended acrobats, borrowed from Cirque du Soleil, scaled the exterior walls and synchronized swimmers performed in the rooftop pool. Urban Adventures transformed the entire complex into a stylish nightclub atmosphere where DJs spun popular tunes and guests sampled food and beverages from Capitol City Brewing Company and 901 restaurants.